SME - The leading professional organization of sales & marketing executives

Past Events

Season For Giving!
December 11, 2008 - SME Breakfast Meeting

Hannah Rosenthal from ORGANize to Save Lives, Tim Mooney from the Badger Chapter of the American Red Cross & Ruth Ann Schoer from the Salvation Army

Merry Christmas and Happy New Year! Best Wishes! Seasons Greetings! Happy Holidays! These are the words that each of us will hear numerous times during the up coming months. And with the excitement of each day, for the most part each of us will go through the holiday season without a care in the world. But, for many people who are our friends and acquaintances it may not be such a wonderful time of the year due to a number of reasons.

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Beth Pinkerton
American Family Children's Hospital

American Family Children's Hospital Grand Opening: Celebrating Our Community Partners
November 13, 2008 - SME Dinner Meeting

Join SME on November 13th for our 2008 industry tour at the American Family Children's Hospital. When American Family Children's Hospital hosted its grand opening in July 2007, more than 8,000 people came to celebrate. Join Beth Pinkerton, Senior Public Affairs Specialist for UW Health, at American Family Children's Hospital to learn more about how this special celebration came together and how the grand opening has strengthened the hospital?s relationship with the community.

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Tom Farley
Farley BDG

Forget teamwork ? create ensembles!
October 9, 2008 - SME Lunch Meeting

Before your customers can understand your brand, your people need to live it!

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Melanie Schmidt
Timpano Group

Creativity That Connects
September 11, 2008 - SME Dinner Meeting

Put creativity to work for your organization. Become a creative force that informs your business and shapes your brand.

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Wayne Glowac
Glowac, Harris

The Power of Positioning, the Island Wheat Story.
May 8, 2008 - SME Dinner Meeting

From concept to the bottle, Island Wheat is a story of sustainable agriculture and giving consumers more than just a beer, it's also a great story.

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Susan D. Phillips
HospiceCare, Inc.

Executive Of The Year Awards Program
April 8, 2008 - SME Lunch Meeting

Sales & Marketing Executives of Madison is proud to once again host a special ceremony to honor Dane County's next Executive of the Year (EOY). We are very excited to announce Susan D. Phillips, President and CEO, HospiceCare Inc., as the 2007 Executive of the Year.

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Monty Schiro & Lisa Schell
Food Fight Restaurant Group

Stretching a Shoestring Budget
March 13, 2008 - SME Breakfast Meeting

Whether it's planting a field of money trees or hitting a POWERBALL jackpot, restaurant owners around the world all dream big when it comes to their ideal marketing budget.

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Website & Internet Marketing Roundtable
February 14, 2008 - SME Breakfast Meeting

Mike Liston
Econoprint, Inc
Econoprint Web Services

When asked if they market on the internet, many businesses will say, ?yes, we have a website?. However, having a website and marketing on the internet are two very different concepts.

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Marsha Lindsay
Lindsay, Stone & Briggs

Brand Positioning & Strategies To Enhance Your Brand!
January 10, 2008 - SME Lunch Meeting

Please join us for this exciting opportunity to attend a Workshop on Branding.

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Eric Franke
WISC-TV

Turn Heads in the Newsroom!
December 13, 2007 - SME Lunch Meeting

Wondering how come your organization or business hasn't been a topic of Madison's local television news?

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Terry Siebert
Dale Carnegie Training

Great Communicators = Great People People
November 15, 2007 - SME Lunch Meeting

Whether it is between departments, within departments, salespeople with customers or supervisors with direct reports, good communication has as much to do with dealing with people as it does in what comes out of your mouth or your PC.

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Willis Turner
Sales and Marketing Executives International

The Power of Principles
October 11, 2007 - SME Lunch Meeting

To run a successful business in today's global economy requires understanding and insight.

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EPIC Industry Tour
May 10, 2007 - SME Tour

Terri Leigh Rhody, Director of Marketing
EPIC Systems
Visit Website

Employees at EPIC Systems Corp. probably think their new campus in Verona is out of this world. And, in some ways, it is.

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Matt Anderson
The Referral Authority
The Referral Source

Target Marketing
April 12, 2007 - SME Lunch Meeting

Target marketing is the key to more effective results from any marketing sales effort. It's important to understand your current and potential customer base in order to fulfill their needs and wants better than the competition. Matt Anderson, from the Referral Source, will present how you can maximize your marketing efforts.

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Jodi Cohen

The Culture Shift from "Yes, but... to Yes, and..."
March 8, 2007 - SME Breakfast Meeting

Do you work with people whose default response to new ideas or change is "Yes, but?" In this presentation, you'll learn how to inspire collaboration, creativity and cultivate a positive culture...

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Lori Silverman
Partners for Progress
Visit Website

Wake Me UP When the Data is Over
February 1, 2007 - SME & AMA Dinner Meeting

What challenges do you face at work? Getting people to overcome objections and take action? Stories can help you address these critical business issues?and more...

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Video and Using Video on Your Website
January 11, 2007 - SME Dinner Meeting

Jon Aleckson
Madison Productions, Inc and Web Courseworks

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Steve Weinswig
Director of Brand Communications

Create Brand Fanatics!
December 14, 2006 - SME Breakfast Meeting

The importance of creating, supporting and growing strong brands is well documented, yet so many companies struggle to find a branding platform that works both internally and externally. Branding isn't just about advertising. A strong brand has to be embraced, delivered and "lived" by all your employees - across departments, products and countries. All your external communications have to consistently support the brand message - a message that engages your target customers in a way that is relevant, differentiating, believable and ultimately the most effective way to engage your audience.

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Vicky Jones
SPEAKER CO

Goal Achievement vs. Goal Setting
November 9, 2006 - SME Dinner Meeting

Take your marketing communications to the next level! Anyone with a good eye, a steady hand, and proper tools can create attractive sales pieces, advertisements, direct mail pieces, and web sites. Taking your marketing communications to the next level, from attractive to effective, calls for a special understanding of the role design plays in communication.

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Winning at the Negotiation Game
October 12, 2006 - SME Breakfast Meeting

Marcia Gauger
Impact Sales Training Company

Increase your profits and customer satisfaction! Those who earn more in sales are not necessarily better sales people, they are just better negotiators. Successful negotiation is much like playing a game. If you know and follow the rules, chances are everyone will come out ahead.

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Debbie Maier
The End Result

Men Head East, Women Turn Right - The Essentials of Marketing to Women
March 9, 2006 - SME Dinner Meeting

They're the world's largest market; they're the world's fastest-growing market; they account for 80% of consumer and business spending; they account for 70% of new business startups; and they control over half the private wealth in the U.S.

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James Bateman

The Wizard's Workshop
February 9, 2006 - SME Dinner Meeting

Jim has been training and presenting seminars and speeches for 20+ years! His clients include US Air Force Bases all over the world that include, Travis, Robbins, Eglin, Randolph, Brooks, Lackland and Wright-Patterson.

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Heather Buettner
Kraft Foods

The U.S. Consumer Market: How to Win in a Time of Change
January 12, 2006 - SME Dinner Meeting

Topic trends include: The rise of the multicultural consumer, the change in household composition, the time-harried consumers' need for convenience, the rise of health and wellness awareness, the rise in commodities and health care costs.

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Carol Goedken
Action Marketing

Marketing With a Plan -- How to Set Up or Jump Start Your Marketing Plan
December 8, 2005 - SME Lunch Meeting

Carol has more than 20 years of experience creating and executing marketing plans, with a specialty in launching new products -- mostly high tech products -- in the Education, Business, and Consumer markets.

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Breath Mint Close: How to Get Cozier to Customers
November 10, 2005 - SME Dinner Meeting

Andy Wallmann
Creative Director, Knupp & Watson

Andy Wallman is Creative Director at Knupp & Watson. In his almost 20-year career, he's touched numerous consumer brands, like Fruitopia, Big Boy, Pepsi, Huggies, Lava Brand Motion Lamps, and his beloved Green Bay Packers. One truth has permeated his work: the customer always calls the shots. Join us in his presentation "Breath Mint Close: How to Get Cozier to Customers" where he'll show what it takes to get closer to your customer. Breath mints will be served.

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Ward Wixon
5ifty5ive Plus Advertising and Promotions

10 Never Evers!
May 18, 2005 - SME Meeting

Ward is president of 5ifty5ive Plus Advertising and Promotions. Previously, he has been a Senior Vice President, Executive Creative Director at three agencies in Madison , Chicago and Atlanta. Ward has been in advertising for over 35 years, working at small agencies and large, including Foote, Cone Belding, DDB Needham and D'Arcy.

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Deb Archer
Greater Madison Convention & Visitors Bureau

Promoting the Best Place in America: A Fun, but Daunting Task!
April 14, 2005 - SME Meeting

Since April of 1995, Deb has been at the helm of the Greater Madison Convention & Visitors Bureau. Deb previously held the positions of VP of Convention Sales at the GMCVB, Associate Director of Sales at the CVB of Greater Kansas City and CEO of the Park City, Utah Chamber of Commerce/Convention & Visitors Bureau. Deb holds a B. A. in Hotel, Restaurant & Institutional Management from Michigan State University.

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Distinguished Sales & Marketing Awards & Executive of the Year Award
March 9, 2005 - SME Dinner Meeting

2004 Executive of the Year
Robert C. Gorsuch

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Jeffrey Percival
Percival Enterprises

Goal Achievement vs. Goal Setting
February 10, 2005 - SME Meeting

With a month of the New Year behind us, it is a good time to reflect on those things that we have on our "To Do" lists. Remember setting that goal and pledging to make sure that you'll keep your promise to achieve it? Well, your help is here. Jeffrey Percival will share some value able insights in setting goals and then achieving them...

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